What is a Fractional CMO?
When your organization needs more than just strategic project-based advice, when it needs a seasoned expert providing oversight, guidance, and a comprehensive strategy, a fractional executive can provide the leadership you need without the full-time price tag.
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A fractional CMO often fits into one of the following situations:
Traditional Fractional
C-Level Expertise (just a smidge)
You need a niche expert, but not all the time. Often a few hours per week is all it takes to provide the kind of high-level strategic planning, oversight, and system reviews to ensure best practices.
Interim Model
C-Level Service (just a while)
You need a full-time executive, but not for long. A team member is on paternity leave, a fundraising round needs expert branding, or a candidate search is dragging.
Crisis Moment
C-Level Experience (in a pinch)
Crisis calls for strong leadership. If your company is experiencing rocky shores, you might need an fCMO to help right the ship, for a limited engagement.